Google Ads

We work with a range of budgets. We recommend a minimum that allows meaningful testing and learning (often in the low thousands per month for a single campaign type). We’ll propose a budget based on your goals, competition, and expected CPCs so you get the best return. We can start smaller and scale as results justify it, or plan a larger launch if you have clear targets and timeline.

Yes. We implement and verify conversion tracking (e.g. Google Ads conversion actions, GA4 events) so you can measure leads, sign-ups, or sales from your campaigns. Correct tracking is essential for optimization and ROI reporting. We’ll outline what we need (e.g. access to your site or tag manager) and confirm that conversions are firing correctly before scaling spend.

We run Search, Display, YouTube, Shopping, and Performance Max campaigns depending on your goals and audience. Search is often the core for lead gen or direct response; Display and YouTube help with reach and retargeting; Shopping suits e-commerce. We choose the mix and structure based on your products, funnel, and budget, and we can add or pause campaign types as goals evolve.

We optimize continuously: adjusting keyword bids, ad copy, and landing pages based on performance data. You’ll get regular reports (weekly or monthly) and strategy calls so you’re up to date on changes and results. For larger accounts we may do more frequent checks; for smaller ones we still ensure nothing is left unoptimized. We’ll agree on the right rhythm for your account size and goals.

Yes. We work as an agency partner with read/write access so we can manage campaigns, set up conversion tracking, and run optimizations. We’ll guide you through the secure setup (e.g. inviting our account as a manager) and we follow best practices so you stay in control. You can revoke access at any time and you retain full ownership of the account and data.